THE PHASE EIGHT STORY...
Phase Eight was first established by Patsy Seddon in London in 1979. As a mother with young children Patsy found buying practical and fashionable clothing that was both affordable and sophisticated impossible. In response she began designing her own pieces and launched ‘Phase Eight’ in a small boutique in Wandsworth Common. The name originated from a combination of P. Hayes, Patsy’s maiden name, and the address of our first shop, 8 Bellevue Road.
Over the years we have maintained the same core principles developed by Patsy - an original, design-led brand offering a personal shopping experience to customers looking for beautiful and affordable casual, day, work and occasion wear.
In the last 10 years we’ve grown significantly and now have over 430 stores and concessions globally. Our brand’s strength is found in its originality - exclusive designs, beautiful fabrics, unique prints and a design philosophy that transcends all ages.
Our day wear range offers a variety of patterns and fabrics that create a feminine and colourful look. Both elegant and comfortable, the collection features a mix of chic work wear and easy, off duty styles.
Our occasion collections combine luxurious fabrics, textures and finishes with a range of different designs, styles and fits and that are flattering for all women. Both stylish and contemporary, our occasion wear exudes sophistication and is perfect for any event.
‘Collection 8’, launched in 2012, is our premium range of limited edition evening dresses. Dramatic silhouettes, stunning embellishments and shimmering sequins create a deluxe and eye-catching collection focused on grand opulence and red carpet glamour.
Following the success of ‘Collection 8’, we launched ‘8 Bridal’ in 2013. The collection has an ethereal and vintage feel whilst using contemporary fabrics and textures for a clean and modern silhouette. As with all our collections, every dress is designed with high-end detailing in mind, with the cut and fit expertly tailored.
In 2012 we opened our first international store in Zurich, Switzerland, and have since launched additional outlets in Europe, Asia, the Middle East, America and Australia. Phase Eight is now available in 17 countries worldwide and our rapid growth continues...
In April 2015, Phase Eight were delighted to win a prestigious Queen’s Award for Enterprise in International Trade in recognition of our exceptional growth and global expansion. The awards are made annually by HM The Queen and are only given for the highest levels of excellence and outstanding business achievement. Phase Eight are incredibly proud of this accomplishment and thank our loyal customers for being part of our journey in becoming a leading global brand.
Due to high customer demand for a broader range of sizes, we launched Studio 8 in July 2015. Studio 8 was created exclusively for fashion discerning women size 12-26. The collection offers premium and stylish clothing for every occasion with a focus on quality fabrics, exclusive prints and flattering shapes.